作者:Fu, YJ(Fu, Yanjie)[1];Liu, GN(Liu, Guannan)[2];Papadimitriou, S(Papadimitriou, Spiros)[3];Xiong, H(Xiong, Hui)[3];Li, XL(Li, Xiaolin)[5];Chen, GQ(Chen, Guoqing)[4]
DECISION SUPPORT SYSTEMS
DOI:
10.1016/j.dss.2016.08.002
出版年:
NOV 2016
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摘要
In online shopping, product returns are very common. Liberal return policies have been widely used to attract shoppers. However, returns often increase expense and inconvenience for all parties involved: customers, retailers, and manufacturers. Despite the large fraction of purchases that are returned, there are few systematic studies to explain the underlying forces that drive return requests, and to assess the return propensity at the level of individual purchases (i.e., a particular customer purchasing a particular product), rather than in aggregate. To this end, in this paper, we provide a systematic framework for personalized predictions of return propensity. These predictions can help retailers enhance inventory management, improve customer relationships, and reduce return fraud and abuse. Specifically, we treat product returns as a result of inconsistency arising during a commercial transaction. We decompose this inconsistency into two components, one for the buying phase (e.g., product does not match description) and another for the shipping phase (e.g., product damaged during shipping). Along these lines, we introduce a generalized return propensity latent model (RPLM). We further propose a complete framework, called fused return propensity latent model (FRPLM), to jointly model the correlation among user profiles, product features, and return propensity. We present comprehensive experimental results with real-world data to demonstrate the effectiveness of the proposed method for assessing return propensity. (C) 2016 Elsevier B.V. All rights reserved.
作者信息
通讯作者地址:Liu, GN (通讯作者)
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Beihang Univ, Sch Econ & Management, Dept Informat Syst, Beijing 100191, Peoples R China. |
通讯作者地址:Li, XL (通讯作者)
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Nanjing Univ, Sch Management, Nanjing 210093, Jiangsu, Peoples R China. |
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[ 1 ] Missouri Univ Sci & Technol, Dept Comp Sci, Rolla, MO 65409 USA |
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[ 2 ]Beihang Univ, Sch Econ & Management, Dept Informat Syst, Beijing 100191, Peoples R China |
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[ 3 ] Rutgers State Univ, Rutgers Business Sch, New Brunswick, NJ USA |
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[ 4 ] Tsinghua Univ, Sch Econ & Management, Dept Management Sci & Engn, Beijing 100084, Peoples R China |
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[ 5 ] Nanjing Univ, Sch Management, Nanjing 210093, Jiangsu, Peoples R China |
电子邮件地址:liugn@buaa.edu.cn;lixl@nju.edu.cn
