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Retaining learners by establishing harmonious relationships in e-learning environment

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作者:Luo, N (Luo, Nuan)[ 1 ] ; Zhang, Y (Zhang, Yan)[ 2 ] ; Zhang, ML (Zhang, Mingli)[ 2 ]

INTERACTIVE LEARNING ENVIRONMENTS

卷: 27期: 1

页: 118-131

DOI: 10.1080/10494820.2018.1506811

出版年: 2019

文献类型:Article

摘要

Drawing from social resource-social capital theory, this paper aims to clarify and characterize the role of harmonious learner-instructor and learner-learner relationships in promoting experience and retaining learners in online learning environments. Hypotheses are tested by applying a structural equation model and the data are collected from a survey of online learning website (n=539). The results suggest that harmonious relationships have a positive impact on learners' experience (i.e. perceived performance, enjoyment and social presence), which, in turn, strengthen learners' continuous intention to use the e-learning platform. And learners' expertise moderates the relationships between harmonious relationships and learner experience. Based on the analysis results, this study can provide educational institutions with useful tactics to retain learners in the e-learning environments.

关键词

作者关键词:Retaining learners; harmonious relationships; e-learning environment; social resource-social capital theory; learner experience

KeyWords Plus:SOCIAL PRESENCE; INFORMATION-TECHNOLOGY; CONTINUANCE INTENTION; CUSTOMER EXPERTISE; DECISION-MAKING; USER ACCEPTANCE; WEB INTERFACE; SELF-SERVICE; QUALITY; SATISFACTION

通讯作者地址:

Beihang University Beihang Univ, Sch Econ & Management, Beijing, Peoples R China.

通讯作者地址: Zhang, ML (通讯作者)