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Platform Leadership: Managing Boundaries for the Network Growth of Digital Platforms

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作者:Leong, C (Leong, Carmen)[ 1 ] ; Pan, SL (Pan, Shan L.)[ 1 ] ; Leidner, DE (Leidner, Dorothy E.)[ 2 ] ; Huang, JS (Huang, Jin-Song)[ 3 ]

JOURNAL OF THE ASSOCIATION FOR INFORMATION SYSTEMS

卷: 20期: 10

页: 1531-1565

DOI: 10.17705/1jais.00577

出版年: 2019

文献类型:Article

摘要

This study aims to generate a systematic understanding of how digital platform firms can attain platform leadership. We explore the question by casting a boundary management lens over the complex network of interactions on a digital platform. Firms are faced with various boundaries-boundaries of efficiency, competence, power, identity, and ties-and must carefully address tensions within diverse groups of actors with their own interests. We conducted an in-depth case study on China's largest online ticketing firm and established two contributions for attaining platform leadership. First, we conceptualized the development of a digital platform as a set of technology-based boundary management mechanisms (functional multiplexing, scope expansion, community curation, actor empowerment, and positional escalation) that includes a combination of boundary spanning, erecting, and reinforcing. Second, we uncovered the network dynamics of a digital platform by explicating the synergies and tensions of boundary management. Considering our novel findings, this study offers managerial and design guidelines for a digital platform by advocating an integrative view of boundary management. We present a multidimensional framework that includes five boundaries and four types of networks (dyadic, interconnected, intraconnected, and external) for future analysis of networks built on digital platforms.

关键词

作者关键词:Digital Platform; Two-Sided Platform; Platform Leadership; Network Dynamics; Boundary Management; Case Study

KeyWords Plus:EMBEDDEDNESS; PERSPECTIVE; MECHANISMS; INTERFIRM; STRATEGY; OBJECTS; WORK; VIEW; ORGANIZATIONS; CONSTRUCTION

通讯作者地址:

University of New South Wales Sydney Univ New South Wales, Sydney, NSW, Australia.

通讯作者地址: Leong, C (通讯作者)